What is a root domain redirect URL, and what are the setup options?

SUMMARY

We understand that sometimes, despite your best efforts, users may end up on the root domain of your link. They might type it into a browser instead of clicking or searching for it. That's why we've implemented features like the root domain redirect and the 404 page redirect to help mitigate these common user errors.

With intensely diverse activity as described, some visits inevitably result in error. However, the root domain redirect and the 404-page redirect are features provided to reduce the impact of user errors (see also the next help topic below on setting up a custom 404 page).